Black and white photo of a woman with shoulder-length hair smiling, sitting on stacked wooden blocks, wearing a long-sleeve top and knee-high boots, against a plain wall and hardwood floor background.

Meet the Founder

Hello, I'm Sonja Thorsvik, and my mission includes your brand. Since the 1900s, the statistics have remained the same: after just one year, 20% of businesses fail; after five years, 50% do - and that number keeps growing. My mission is to help 100% of companies stay "Open for Business."

Work With Archer House

The Goal Didn’t Change - The Tools Did.

I’ve helped people discover brands in ways that feel human and genuine. Marketing has changed shape countless times—from print ads and AOL banners to Google Search and AI-driven discovery—and I’ve had a front-row seat through it all. The tools evolve, but the craft of connection stays the same. I believe in consistency, integrity, and longevity: timeless marketing values paired with modern technology to keep brands relevant without losing their heritage.

Over 65 Partnerships And Counting

A table with various dishes including a bowl of mussels with herbs, a plate of gnocchi with kale and mushrooms, a dish of steak with sauce and garnishes, a bowl of lobster and seafood in cream sauce, fried vegetables, a glass of red wine, and a glass of white wine.
A white yacht floating on calm green water with clear sky in the background.

Seasalt Restaurant

Website & AI, Social Media, Newsletters, Strategy, PR

Contract Length: 1 Year +

A large white sailboat on the ocean near rocky cliffs.
Multiple images showing boats on water, a marina with sailboats, a person on a boat with a dashboard, a person operating a speedboat, a scenic view of islands and ocean, and a person relaxing on a boat with a book under a straw hat.

Bertram Yachts

Social Media

Contract Length: 2 Years

Coastal Climate Control

Social Media

Contract Length: 12.5 Years

Kinetic Catamarans

Web, Social Media, Event Production, Merchandising

Contract Length: 4 Years

Do Any Of These Sound Like You?

  • Every business should take action on this topic. The shift already happened. I can help.

  • I back all of my work with statistics and analytics. Marketing is often mistaken for an outward-only perception. Not with Archer House, you will see the needle move with real numbers.

  • Seasoned professionals are strategic in what we offer, and I partner with people who care about doing things right - and doing them well.

  • This I hear over and over again - Something is broken because the site didn’t get monitored, refreshed, updated… (and I know you don’t know your password to log in either). I can fix these for you.

  • There are traditional methods to get your website found, and now modern methods to get AI to recommend you. I layer in both. Not guesswork: these are additions that big companies cite as critical to discovery.

  • Even businesses that are only a year old often have dozens of places they ‘signed up for’. I’ll find them all, organize them, enhance them, end them, or clean them up.

  • I’ve worked with over 65 companies. This is what I love to do, let me help you…

Aerial view of a harbor with sailboats and yachts, surrounding buildings, and a cityscape with churches and landmarks in the background.

Beyond Archer House

Outside of work, I’m usually exploring. I’ve crossed the U.S. seven times and visited 47 countries (and yes, I’m sad that passport stamps are disappearing), always fascinated by how people live, work, and connect. Those experiences ultimately shape my approach to marketing - because the best ideas often come from the world beyond a desk. I’m inspired by good craftsmanship, long walks, and coffee as bold as my vision.

Close-up of a polished wooden desk with visible swirling grain patterns, a black pen, a notebook with white pages, a tray with files, a glass container with paintbrushes, and a ceramic vase.
Two people sitting at a table with a laptop, a notebook, glasses of water, a small modern lamp, and a decorative vase with white calla lilies. 
Simply put:

“Everywhere your logo goes, so do I.”

Three people standing behind a table with various battery and solar products at a trade show or exhibition. They are smiling and posing for the photo, with solar panels and promotional banners in the background.
Group of six people standing inside a large tent, holding a medal and smiling at camera, with boats and water in the background.
Group of five people standing together at an outdoor event, smiling for the photo. They are under a large open shelter with cars and other people in the background.
Two people standing in front of a framed artwork of a superhero helmet with a Bat logo. The woman on the left is wearing a white sleeveless jumpsuit, sunglasses hanging from her top, and brown shoes. The man on the right is dressed in a blue and white checkered shirt, blue jeans, and a watch, with his hand in his pocket.
Three people standing outside a building with signs for Yacht Services and Rigging, smile for a photo, with a black vehicle partially visible in the foreground.