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Strategic marketing partnerships for brands that value consistency and long‑term visibility.

My work combines traditional marketing fundamentals with modern discovery systems—including AI-driven search and recommendations—to ensure brands are easily found, trusted, and chosen.

  • Best for: Brands that need a full digital reset.

    This package establishes a clean, accurate, and future-ready marketing foundation. It addresses the core systems that support everything else.

    Includes:

    • Full digital footprint cleanup (front and back end)

    • Brand consistency across all platforms

    • Website optimization or full rebuild, scoped as needed

    • Traditional SEO plus AI engine optimization

    • Centralized Marketing Hub (shared, transparent, client-owned)

    Outcome:
    A credible, well-structured digital presence that works for humans, search engines, and AI systems alike.

  • Best for: Brands that need consistent execution across key marketing channels.

    Once the foundation is in place, this package focuses on maintaining visibility and consistency over time.

    Includes:

    • Everything in Package No. 1

    • Ongoing management of selected channels, such as:

      • Social media

      • Newsletters

      • Content publishing

    • Optimization and reporting

    Outcome:
    A brand that looks active, intentional, and professionally managed across the channels that matter most.

  • Best for: Brands that want an embedded marketing partner, not a vendor.

    This package positions Archer House as a fractional marketing lead, operating inside your organization rather than alongside it.

    Includes:

    • Everything in Packages #1 and #2

    • Archer House operating under your brand and systems

    • Use of company email and shared cloud platforms

    • Regular marketing meetings and coordination

    • Vendor oversight and collaboration

    • Website ownership, evolution, and performance oversight

    • Strategic planning and prioritization

    Outcome:
    A fully managed marketing strategy and execution with clear leadership, shared access, and no gatekeeping.

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AI Has Changed How Brands Are Discovered

Search behavior has fundamentally shifted (and that’s OK!)

Customers no longer rely solely on Google searches or social media feeds to find businesses. Increasingly, they’re turning to AI-powered tools and asking direct questions like those below. When they do, are those tools citing you?

ChatGPT

“Give me three dog-friendly hotels within 20 minutes of downtown Chicago.”

Claude

“Plan a 3-day trip to Annapolis and include an upscale seafood restaurant.”

Alexa

“Is there an event venue with waterfront views near me with space for 200 people?”

BOOK YOUR UPGRADE

How Archer House Addresses AI

Archer House does not treat AI as a separate service or add-on.

AI-readiness is built into:

  • Website structure and content

  • SEO strategy

  • Digital footprint cleanup

  • Brand consistency

  • Ongoing marketing execution

You don’t have to manage tools, dashboards, or prompts. I handle everything behind the scenes to build a digital presence that’s clear, credible, and aligned with how discovery works today.

How Humans Are Finding Your Business

Fact: 55% Of People Use AI Now To Search, Plan, Discover - Not Google. That's why they are both important to optimize for.

  • "Sonja is a rockstar and a true pleasure to work with. Deadlines are stressful but she always maintains professionalism and everything gets done on time. And she always is connecting people."​

    — C. Stevens, American Business Solutions

  • “Sonja put us on the digital map. She handled all of our social, web, and newsletters. Our online rankings went from page 10 to 1 which helped gain new clients fast.”

    — B. Harries, BGC | G&G

  • “We brought on Sonja specifically because she has a fantastic and modern approach to marketing. Her skills are known and her methods are proven to work. MJM is excited to have her fresh, yet well-trained eyes, on our products to help us expand our brand.”

    — P. Truslow, MJM Yachts

  • “Our team always looked professional. Our marketing material was top notch and she produced 2 World Premiers for us. She'll take an idea and run with it. Fast...”

    — B. Haward, Kinetic Catamarans

  • “Our brand finally stands out from the crowd. We get new clients from the site and learned a lot about how marketing works from Sonja along the way. Thank you!“

    - S. Madden, M Yacht Services

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Are You Ready?

Every day your brand isn’t showing up when someone asks, “Who do I call?” or “Where should I go?” is an opportunity lost. As AI becomes woven into everyday life and people increasingly turn to digital assistants for answers, visibility isn’t optional - it’s essential.

At Archer House, I believe your brand should never be overlooked — because your story matters, your work matters, and the people who need you deserve to find you. Your brand is meant to be seen, chosen, and recommended — not by accident, but by design.

The real question isn’t whether you need this - it’s what happens if you wait.

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