FAQ
Below are the most commonly asked questions I receive at Archer House — grouped by topic to help you find the answer you’re looking for. If you don’t see your question here, feel free to contact me directly.
ABOUT ARCHER HOUSE CONSULTING
What does Archer House Consulting do?
I help businesses build brand awareness and become AI-recommendable by refreshing or rebuilding their website, aligning their brand language on all digital platforms, building off-page signals, and offering in-person training sessions—so that websites, search engines, AI assistants, and humans can find and recommend them.
Who is Archer House Consulting's ideal client?
My ideal clients are established service or product businesses that already have an online presence but want to move from “just being online” to being the brand that AI, chatbots, and voice search platforms pick first.
Where is Archer House Consulting located, and what areas do you serve?
I’m based in Maryland, United States, and serve clients nationwide and internationally, and work remotely or on-site as needed.
What makes Archer House Consulting different from other marketing companies?
What sets me apart is that I focus on the emerging “AI discovery” layer of visibility—not just traditional SEO. I combine website architecture, schema markup, brand message consistency, off-page signals, and in-person training so your brand is positioned for how people search and how AI tools recommend.
How long has Archer House Consulting been in business, and what recent updates or milestones should clients know?
I founded my business in 2012 (formerly known as Monkey Fist Co.) and have over 13 years of experience in marketing and brand strategy. Archer House was among the first boutique marketing companies to respond to the evolving landscape of search and discovery, as I believe it is critical for all businesses to stay competitive and relevant.
MY UNIQUE SERVICES
What are your most popular services or products?
I offer two core services: (1) a 1:1 Website Refresh for AI Discovery, where I audit your website, align your brand’s messaging, implement schema and off-page signals, and optimize for AI and voice-search discoverability; and (2) In-Person Training Sessions, where I deliver workshops—either at a club/event venue for a community audience, or at a larger company—to teach teams how generative AI is recommending businesses and how they can take action.
Who is the ideal client for the one-on-one “Website Refresh for AI Discovery” service?
The ideal one-on-one client already has a website or brand in place—but you know it’s inconsistent, outdated, or unfocused. You’ve likely done some SEO in the past (or maybe none), and you have not yet done a concerted effort to make your site “AI-ready.” You’re comfortable working with an expert to refresh your site, align your brand messaging, implement schema/off-site signals, and want to be discovered by AI assistants and voice-search platforms.
Which venue or organization is the ideal fit for the in-person training sessions?
There are two ideal audiences for the in-person training: (a) Clubs, event spaces, or community-based venues that want to host a workshop for their membership or local audience, adding value by offering future-ready content that brings people together. (b) Larger companies whose teams need to understand how generative AI is recommending their business, and what internal stakeholders—marketing, content, branding, website, customer-facing staff—must do to support AI-driven visibility.
How does your process work from first contact to project completion?
After you contact me, we’ll schedule a call to discuss your business goals and the current status of your website. Once the contract is signed and a start date is selected, I’ll review your website and begin implementing necessary updates—code changes and content enhancements focused on the critical areas that increase your likelihood of being discovered and recommended by AI chat agents. Nothing is changed without your approval. Depending on the package you choose, I’ll either provide you with actionable tasks for your team to carry out (non-website related) or upgrade your package so I can implement those additional improvements for you.
WORKING WITH ME
What are your hours of operation and typical response times?
I operate Monday through Friday, 9 a.m. to 5 p.m. Eastern Time. After project launch, I aim to respond to client communications within one business day. Check-in meetings are typically scheduled bi-weekly. We will work together via email to keep track of everything.
What should I have prepared before starting the Website Refresh or training session?
Before we begin, please share access to your current website, Google Business Profile, and any analytics tools you use. If you don’t have those in place, that’s fine — I can guide you through setup. Having clarity on your goals, audience, and past marketing efforts helps me tailor your refresh or training for maximum visibility.
What payment methods or financing options do you accept?
I accept major credit cards, bank transfers, and can discuss installment billing for larger engagements.
What is your cancellation, revision, or refund policy?
Because the work involves a strategic and technical setup, a signed contract is required before kickoff. If you cancel before the first payment is made, there is no fee. Once implementation begins, completed work is non-refundable, but I welcome discussions of modifications within the project scope.
How can a client contact you or book a service?
You can reach me via the contact form on my website at archerhouseconsulting.com/contact or email me at the address listed on the site. Once booked, you’ll receive a project intake form to gather your business info, goals, and current assets.
RESULTS AND PROOF
What experience or background do you bring to this work?
I’ve worked in marketing and brand strategy for more than 13 years, partnering with companies across the marine, hospitality, and technology industries. My background in brand development, content strategy, and event production allows me to connect big-picture storytelling with the technical precision required for AI readiness.
What results have your clients seen?
Clients consistently highlight measurable clarity and results. My work has helped brands modernize outdated websites, align messaging, and regain visibility lost to AI-driven search changes. For example, long-term clients like Bertram Yachts and Coastal Climate Control describe my approach as both strategic and highly effective.
How does Archer House Consulting help businesses get discovered and recommended by AI tools like ChatGPT, Gemini, or voice assistants?
I specialize in making your business recognizable to AI systems by aligning your website and brand with the data sources these tools rely on. That means improving your site’s structure, adding schema markup so AI can read and interpret your content, creating consistent language across all platforms, and building credible off-site signals through verified listings, Q&A platforms, and media mentions. In simple terms, I help AI understand who you are, what you do, and why you’re trustworthy—so your business is more likely to be surfaced and recommended when people ask tools like ChatGPT, Gemini, or Siri for solutions you provide.
What recent updates or professional involvement demonstrate your ongoing expertise?
Archer House Consulting now focuses exclusively on AI discovery and brand alignment services. I’m active in workshops, client training sessions, and industry events that examine how AI is reshaping digital visibility. Staying immersed in these developments ensures every project reflects the latest practices for AI-era marketing.