Frequently Asked Questions

What does Archer House Consulting do?

Archer House builds and maintains the marketing systems that determine how guest experience brands are discovered online. This includes website infrastructure, Google Business and Apple Business profiles, review management, AI search optimization, social media, email marketing, and booking platform integration — managed as one connected system rather than separate channels.

What kinds of businesses does Archer House work with?

Archer House works with guest experience brands across four categories: food and beverage (restaurants, breweries, distilleries, wineries, coffee shops, juice bars), lodging (boutique hotels, B&Bs, vacation rentals, inns), travel and tourism (destinations, tour operators, visitor experiences, event venues), and on-water experiences (charters, sailing schools, yacht brands, marinas). Most clients are founder-led or owner-operated brands generating $500K–$10M in annual revenue.

Where is Archer House based?

Archer House is headquartered in Annapolis, Maryland, USA, and works with clients across the Mid-Atlantic, the United States, the Caribbean, and Europe. Founder Sonja Thorsvik has personally launched and managed marketing engagements in Maryland, South Africa, St. Kitts, and across European maritime markets.

How long does it take to see results?

Foundation work shows visible improvements within 30 days, including cleaner directory listings, faster website performance, and consistent business information across platforms. Search visibility and AI citation typically improve in 60 to 90 days. Compound revenue impact builds over 6 to 12 months as the system matures and content accumulates authority.

How is Archer House different from a marketing agency?

Marketing agencies typically execute campaigns or manage individual channels. Archer House operates as a strategic marketing partner, defining priorities, coordinating vendors and creative teams, and integrating every channel into one connected system. The model is closer to a fractional Chief Marketing Officer than a tactical execution agency.

What is a Visibility Review?

A Visibility Review is a free 30-minute strategy call that evaluates how a business currently appears across Google Search, Google Business Profile, Apple Maps, Yelp, AI search platforms (ChatGPT, Perplexity, Google AI Overviews), and social media. Each Visibility Review concludes with three specific recommendations expected to improve discovery within 90 days.

What does a typical engagement look like?

Most partnerships begin with a Visibility Review, followed by a 6-week Brand Foundation Sprint or a 12-month Growth Partner Retainer. Foundation work covers the first 90 days: directory cleanup, website optimization, booking platform integration, and reporting setup. Ongoing engagements then expand into content, social media, email marketing, and seasonal campaigns. Work begins approximately two weeks after contract signing.

Does Archer House work remotely or come on-site?

Day-to-day work is handled remotely. On-site visits occur for strategy off-sites, branded photo and video shoots, priority events, world premieres, and major planning sessions.

Does Archer House offer short-term or à la carte projects?

Short-term projects are available through the Visibility Foundation Service, which provides a complete review and setup of a brand's discovery system. Single-platform fixes — such as Google Business setup alone — are not offered, because discovery operates as a connected system rather than isolated tasks.

Does Archer House manage social media?

Yes, social media management is included within Full Marketing Support Service when it supports the broader marketing strategy. Supported platforms include Instagram, Facebook, and LinkedIn. Standalone social media posting services are not offered, because isolated social activity rarely produces measurable business outcomes without integrated underlying systems.

Does Archer House work with existing marketing teams or vendors?

Yes. Archer House regularly collaborates with photographers, videographers, designers, web developers, and internal staff. Coordination across teams is standard practice.

Can clients choose their website platform?

Archer House typically builds on Squarespace or WordPress, which offer the right balance of structure, flexibility, and long-term maintainability for guest experience brands. Existing websites on other platforms are evaluated case by case to determine whether to optimize, migrate, or rebuild.

What does the "growth guarantee" mean?

Every Archer House engagement is built around measurable outcomes defined at the start of the partnership, including search rankings, online visibility scores, review velocity, booking volume, or revenue growth.

How is billing handled?

Services are billed monthly on the first of each month. All terms are documented in the engagement agreement, and there are no add-on fees or hourly overages.

What does successful marketing look like for a guest experience brand?

Successful marketing for guest experience brands produces consistent visibility across search and AI platforms, accurate and up-to-date business information on every directory, a steady volume of recent positive reviews, growing direct bookings or reservations, and measurable year-over-year revenue impact.